Planned Giving - The Pink Fund

Planned Giving

TraceyC The Pink Fund

“I’m very excited and humbled by the opportunity to raise funds for such an effective organization providing real help to individual patients in treatment. So much of the philanthropy in this area is directed towards research, and though much needed, this is a niche I feel has a huge impact on helping individuals through a hardship time so they can continue to live life to its fullest after treatment.” – Tracey, Director of Development

Thank you for your interest in donating to The Pink Fund. Below is some basic information for alternative giving options. Please consider letting us know of your intentions by contacting Tracey.

A wonderful way for you to support the mission of The Pink Fund is to leave us a bequest. This is a designation in your will or trust in which you direct a certain amount or percentage of your estate to be gifted to The Pink Fund. This can be in the form of cash, stock or property. Bequests can support the general fund or can be designated to our endowment. Both are amazing ways to leave a legacy to ensure that funds are continually available to provide ongoing, impactful support of the organization well into the future. To leave a bequest to The Pink Fund, please add the following language to your will or trust:

Unrestricted Bequest

I give, devise, and bequeath to The Pink Fund (a) the sum of $___________, or (b) ______% of my estate to be used for the benefit of the mission of The Pink Fund as the organization may determine.

Restricted Bequest

I give, devise, and bequeath to The Pink Fund, (a) the sum of $________ or (b) ______% of my estate to be used for the benefit of The Pink Fund as the organization may determine or (b) for the purpose(s) of _________________________________ or if such use, in the judgment of The Pink Fund is or shall become impracticable or unwise, then for such purpose(s) as the organization shall determine.

You are welcome to designate your bequest to our newly established endowment fund.

The Pink Fund EIN number is 45-0544575.

Because bequests and estate giving are planned gifts, we would love to recognize you now for your future gift intentions. Please consider letting us know of your intentions by contacting Tracey at to request our Gift Intention Form.

Gifts of stock are easy to transfer to The Pink Fund and may make your charitable dollars go further. Appreciated securities held more than one year may allow you to avoid capital gains tax while also receiving a tax deduction for your gift. Please contact your broker directly to transfer your stock to The Pink Fund with the following information:

TD Ameritrade
DTC # 0188
A/C The Pink Fund
A/C #942432571

In advance of transfer, contact us with the following information to identify your gift:

  • The name of the stock
  • The number of shares you are gifting so that we may alert our broker to accept these securities and acknowledge the gift properly.

Please note that we do not hold stock that is transferred as a gift. Once we receive notification of the successful transfer of your stock gift, we will send an acknowledgement of the gift for your tax purposes.

Please consider letting us know of your intentions by contacting Tracey at

We are very excited to accept gifts designated through your Donor Advised Fund. Simply recommend “The Pink Fund, EIN 45-0544575” for a grant recommendation to your Donor Advised Fund broker. They will issue a check directly from your fund to The Pink Fund.

If you have a Donor Advised Fund (DAF) through Fidelity Charitable, Schwab Charitable or BNY Mellon, you can use the DAF Direct form to authorize a donation right now to The Pink Fund. With just a few clicks, your donation from your account will be transferred with no administrative or transaction fees. Click here to access the DAF website for wire transfer or further physical check instructions or contact Tracey Cholish at

The IRA charitable rollover allows taxpayers 70 1/2 years or older to make tax-free charitable gifts of up to $100,000 per year directly from their Individual Retirement Accounts to eligible charities.

If you are 73 years older, you can donate your full Required Minimum Distribution (RMD) to a charity without having to pay income tax on the distribution.

Contact your IRA plan administrator to make a gift from your IRA to us. Your IRA funds will be directly transferred to our organization to help continue our important work. Please note that IRA charitable rollover gifts do not qualify for a charitable deduction.

Pink Fund
EIN 45-0544575
P.O. Box 607
Southfield, MI 48037

If you have any questions or require further assistance, please email Tracey Cholish, Major and Planned Gifts Officer at or call (248) 965-9026.

If you would like to discuss making a meaningful impact on our mission, please contact us to discuss a major gift to one of our areas of need including our general fund, the Mary Herczog Fund for Metastatic Patients, multi-year Heroes and our newly established endowment fund. We have some big plans and would love to share them with you!

Gifts of $3,000 or more, with documented intentions of a multi-year or legacy component, can significantly increase the funds we are able to provide to patients in active treatment for breast cancer. Be part of the plan to help us prevent financial toxicity for patients in active treatment.

Please consider letting us know of your intentions by contacting Tracey at


If you or a family member is undergoing treatment for breast cancer and have lost household working income, learn more about how The Pink Fund can help.

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We rely on the generosity of people like you. Donate online and help breast cancer patients in treatment pay their bills so they can concentrate on what is most important... healing.

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