Since 1985, October has been designated as a month to focus on breast cancer, from reminding women to get mammograms to highlighting breakthroughs in research and medicine to celebrating survivors. It is a time to call attention to this devastating disease that 1 in 8 women are diagnosed with every year. But there’s another part of this fight that many are unaware of: the devastating and largely unknown financial burden that breast cancer can have on some patients.

To call attention to this, we’re declaring October as Breast Cancer UnAwareness Month. Join us in support by donating now and turning your pink ribbon upside down to symbolize the other part of the fight.


Let your friends and family know about this part of the fight by sharing this downloadable image on your social pages. Don’t forget to tag us in your post so we can reshare it!

And don’t forget to donate now, turn your pink ribbon upside down and share a selfie!

About the Pink Fund

No one undergoing breast cancer treatment should ever have to choose between getting medical care or paying their household bills. Sadly, treatment costs, coupled with income loss, force them into hard decisions. The financial side can be just as devastating as the medical side. That's why there's the Pink Fund.
We are the ones with Real Help for the Other Part of the Fight.

The Pink Fund By The Numbers


Financial Aid Distributed

Fiscal Year 2021 - 2022


Grants Awarded

2008 - 2022


If you or a family member is undergoing treatment for breast cancer and have lost household working income, learn more about how The Pink Fund can help.

Apply Now


We rely on the generosity of people like you. Donate online and help breast cancer patients in treatment pay their bills so they can concentrate on what is most important... healing.

Donate Now

Recipient Stories

Latest News

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Oct 05

Dancing For The Survivors Kickoff

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Jun 16

More Than $5 Million In Financial Assistance Distributed

“Volunteers do not necessarily have the time; they have the heart.” – Elizabeth Andrew After a year of volunteering virtually, we celebrated our volunteers on June 10, at ...

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The Pink Fund


Organize or attend a fundraiser benefiting the Pink Fund to help deliver Real Help for the Other Part of the Fight™ to breast cancer patients in active treatment.

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